Supermodel Tyson Ballou has been named as the face of the new Biotherm Homme Force fragrance. Tyson Ballou has previously starred in campaigns for Jil Sanders, DKNY, Dolce & Gabbana, Emporio Armani not to mention esteemed fashion magazines L’uomo, Vogue, Arena Homme Plus and Numero (to name a few).
Tyson’s selection shows Biotherm’s statement of intent for this scent as they release their new luxury fragrance into the burgeoning perfume market.
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