True Religion Opens at Bellevue Square

Monday, September 14, 2009
Today True Religion announced the opening of a new branded retail store at Bellevue Square Mall. Located at 575 Bellevue Square, the 1,900 square-foot branded retail store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product, such as footwear, swimwear, headwear and fragrances.

“We are excited to build upon our presence in the Pacific Northwest with the addition of our Bellevue Square retail store. Bellevue Square will mark our second full-price retail store in Washington and serves to complement our existing Seattle location,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. “Consumers in the Pacific Northwest have exhibited strong demand for True Religion Brand Jeans merchandise and we seek to meet that demand through the ongoing expansion of our branded retail stores and the coordination with our premium wholesale partners.”

“We are pleased to partner with Bellevue Square, which is exemplified by its high-profile, high-traffic location in downtown Bellevue, luxury retail partners and affluent customer base,” said Michael Buckley, president of True Religion Apparel, Inc. “Located in one of wealthiest communities in the U.S., Bellevue Square is estimated to generate average sales per square foot well in excess of the national average.”

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